ESSENTIAL HOMME   (JOAQUIM ARNELL) HUGO BOSS SS'19 BOUNDLESS IN DETERMINATION, LIMITLESS IN AMBITION. AN EPIC AND ENDLESS SKY SETS THE TONE FOR A 360 CAMPAIGN CELEBRATING DRIVE PERSONIFIED. RAZOR SHARP ARCHITECTURAL LINES UNDERSCORE THE PURPOSEFUL NATURE OF THE PORTRAITS AND PRECISE NATURE OF THE COLLECTION, WHILE THE OPEN AIR OFFERS AN INVITATION TO THE VIEWER TO SET THEIR SIGHTS ON THE INFINITEStylist Alex Van der Steen


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